Hipstery

Bizarre concept, not sure how they do but European Hipstery really do deliver. They sell t-shirts however you can't choose or see the t-shirt you purchase. Instead their "t-shirt scientists" choose it for you.

To do this you are asked a serious of questions. Gender, size and colours you do not want to receive are fairly straight forward questions however the following five questions I can't say how they help choose you the correct t-shirt but it must work because I liked mine.

Genuine questions you may be asked:

1. We are going to war pick your weapon- Raygun, Pencil, Free hugs or democracy.
2. You have the ability to body swap choose one- Pablo Picasso, The Macho Man , Angela Merkel or Charles Bukowski.
3. You are crowned king for a day, who do you outlaw first?

Not going to post a picture of the T-shirt I received as I feel that detracts from the "mystery" the brand are trying to create. They claim to source their t-shirts from unique brands and that you won't find them anywhere else as they are rare and of the finest cotton. Whether this is true or I couldn't say. The t-shirt did feel high quality. there was also a very old photograph of some children playing, complete mystery as to who they are. A strange but interesting extra touch.

Really in my opinion it is just a bit of fun, I can't see it becoming a common business venture. Hipstery are definitely unique and they know how to successfully appeal to the indie customer looking to diverge from the mainstream.

enclosed flyer, "9 out of 10 milk drinkers agree 'the Hiptery takes you out of the ugly'"

Even the emails of order confirmation and dispatch are weird and humorous, quoting Shipping times as rough as they are "entirely at the whim of the postal gods".