Bizarre concept, not sure how they do but European
Hipstery really do deliver. They sell t-shirts however you can't choose or see the t-shirt you purchase. Instead their "t-shirt scientists" choose it for you.
To do this you are asked a serious of questions. Gender, size and colours you do not want to receive are fairly straight forward questions however the following five questions I can't say how they help choose you the correct t-shirt but it must work because I liked mine.
Genuine questions you may be asked:
- We are going to war pick your weapon- Raygun, Pencil, Free hugs or democracy.
- You have the ability to body swap choose one- Pablo Picasso, The Macho Man , Angela Merkel or Charles Bukowski.
- You are crowned king for a day, who do you outlaw first?
Not going to post a picture of the T-shirt I received as I feel that detracts from the "mystery" the brand are trying to create. They claim to source their t-shirts from unique brands and that you won't find them anywhere else as they are rare and of the finest cotton. Whether this is true or I couldn't say. The t-shirt did feel high quality. there was also a very old photograph of some children playing, complete mystery as to who they are. A strange but interesting extra touch.
Really in my opinion it is just a bit of fun, I can't see it becoming a common business venture. Hipstery are definitely unique and they know how to successfully appeal to the indie customer looking to diverge from the mainstream.
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| enclosed flyer, "9 out of 10 milk drinkers agree 'the Hiptery takes you out of the ugly'" |
Even the emails of order confirmation and dispatch are weird and humorous, quoting Shipping times as rough as they are "entirely at the whim of the postal gods".